Materia
Independent Design Festival
2019
Design is a Milanese Invention! Coming from one of the most authentic regions of Southern Italy Aricò wanted to reimagine a Festival where Design, heritage, folklore and vernacular traditions all merged together to represent the world of memories and the Identitarian cultural background of Mediterranean Italy. Aricò wanted to share with the visitors FUNNY Souvenirs that can be impressed in their emotional consciousness, by living cultural experiences that are at risk of disappearing.
Client: Officine AD
photos: A. Muscatello